ENVY Apples joined in the fun at the South Beach Wine and Food Festival with a playful sponsorship activation that got the crowds buzzing about this ultimate apple experience.  For 3 days, we setup our Envy sampling station and encouraged guests to Bite & Believe that this would indeed become their new favorite apple.​

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In addition to the tastings, we setup a giant wing wall (remember when those were all the rage?) made entirely of apples, for visitors to stop and snap a picture of themselves for sharing in social. We also brought in a socially activated vending machine that distributed branded ENVY swag as a thank you for following the brand on Instagram.