To accompany the launch of Espolòn Cristalino and our Urban Cenote event, we also produced pieces of key content for both print and digital communication points that were used throughout the season.  Emails, social media content, print ads, branded collateral and POS helped round out the full campaign and champion the arrival of the new product.  In addition, we created key visuals for the core family of products for key trade accounts and we also directed a content photo and video shoot for additional assets to be used in various campaigns throughout the season.

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