To celebrate the return of the hit series Brain Games and offer should-be viewers an immersive look at the ‘how behind the wow’ of the show, we created the Brain Games Illusions Gallery Tour. The gallery invited people to step into and become the stars of several optical illusions, creating mind-bending moments to share across social platforms. Each illusion was outfitted with a custom consumer photo-sharing interface that captured perfect images, branded them with Brain Games messaging for instant sharing to their social networks.  Participants also received printed photos and Brain Games puzzle books as a reminder to tune-in.

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