The nostalgia game is strong at VH1 and nothing is quite as nostalgic for music television viewers as the iconic Pop Up Video experience. The challenge for us was how to re-introduce VH1’s classic show, to a new generation of fans. So we went where fans who want to experience music go, Lollapalooza.

Using a custom-built system that combined AR tracking with a camera and branded paddle fans equipped with QR Codes, festival goers popped directly into starring roles in a live action AR Pop Up Video. And they loved it. The multi-user experience kept people engaged with more than an hour of over 100 different interactive elements. From the surprising and sarcastic pop-up factoids, to rocking out with a guitar and even firing a cannon, there was something for everyone. Afterwards, people were able to scroll through screen shots of their experience and share directly to their socials.

This campaign reinforced VH1 as a premier destination for music, past and present, to consumers, advertising clients and partners and received national coverage in the Wall Street Journal, The New York Times, Event Marketer, Biz Bash, Artist Direct, the Futon Critic, Daily Freshies, TV Week, and many more.