We produced an interactive, pull-tab billboard to raise awareness and drive tune-in to the second season of Dating Naked: Playing for Keeps on VH1. Consumers were invited to post socially using #DatingNaked and then were given an opportunity to pull a tab from the billboard. Each tab removed ‘undressed’ the cast members and revealed new underlying creative. The back of each tab pulled had a prize that was themed for the show. On the reverse side of the billboard, guests were able to take a selfie with the Nudifier app and share out to their social channels. The Billboard lived in its “undressed” state for 2 weeks following the interactive portion.

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