The Queens are Wild season of All Stars was special in that it was the first to be simulcast on both Logo and VH1. This shift to a mainstream cable network and the massive audience potential was big news. We developed a stunt designed to drive earned mainstream media coverage as well as awareness and tune-in for the series on both networks. We formed a partnership with Big Gay Ice Cream and deployed a fully wrapped ice cream truck to the streets of New York City targeting Union Square and Madison Square Park over 2 days. Our flamboyant truck offered custom ice cream and ice pops while RuPaul's All Stars themselves encouraged fans to tune-in to the new season airing simultaneously on both networks.

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