Tiffany & Co.’s global “About Love” campaign featured Beyoncé and JAY-Z in a film backed by Beyoncé’s rendition of “Moon River”. The ninety-second art-house style film also showcased the priceless Tiffany Diamond, worn by Beyoncé in the campaign for the first time in history. To support the campaign’s global launch we took over Miami during Art Basel, illuminating landmarks across the city in “Tiffany Blue”. The collection of canvases included the Miami Tower, Paramount World Center, the Carlyle and Cardozo Hotels on South Beach and the iconic Fontainebleau.  The Fontainebleau also featured projection of the campaign film on the facade, accompanied by a live orchestra playing “Moon River” supporting Beyoncé’s vocals.  In Los Angeles, we illuminated the Academy Museum of Motion Pictures and projected the film on its facade while the Hollywood Symphony Orchestra performed live from the rooftop in sync with the film. Both activations were filmed for distribution across Tiffany’s social media platforms for added exposure and engagement with the campaign.